What a broker actually does
The whole job, start to finish, including the parts that happen when nobody is watching. If you have ever wondered what the compensation buys, this is the audio version of that answer.
The Inside Key · Solo
A podcast · in production
Keys to
the Deal.
How these transactions really work, told by the inspectors, lenders, escrow officers and brokers who do the work with me. Five episodes are written. Two more are in production.
Every episode
Five segments,
same order,
every time.
Because the point is not to be clever. The point is that you can find the part you needed without listening to the whole thing.
“I am Rich Demoors. Let us get you the keys to your deal.”
The close, every episode
01 · Cold open
One real moment out of a transaction, before anything gets explained. Usually the moment something went sideways.
02 · Episode overview
What we are covering and who is on, in under a minute.
03 · The Inside Key
The main topic, usually with the professional who lives inside it. An inspector on inspections. An escrow officer on escrow.
04 · Mortgage Minutes
A working lender on what financing is actually doing this month. This one runs in every episode.
05 · House of the Week
One property worth talking about, and the honest reason why.
06 · The close
The sign-off. It does not change.
The lineup
Written and
in the queue.
Scripts are done for the first five. Guest names go up here once the episodes are recorded, not before.
Seller pricing mistakes
Why the first two weeks decide the whole sale, what happens to a listing that starts high, and how to read a comp when your own house is the one in question.
The Inside Key · Guest brokerInspection reality check
What an inspector can and cannot tell you, which findings are genuinely expensive, and how to negotiate a report without blowing up a deal you actually want.
The Inside Key · Home inspectorBuyer mistakes during escrow
The furniture on credit, the job change, the large deposit with no paper trail. The things that kill a loan between mutual acceptance and closing, from the escrow side of the table.
The Inside Key · Escrow and titleWinning a bidding war without overpaying
Escalation clauses, waived contingencies and what you are really giving up with each one. Plus the offers that win without being the highest number in the pile.
The Inside Key · Two guest brokersSelling an inherited home
Probate, timing, multiple family members with different opinions, and a house nobody has lived in for a year.
Renovations and ROI
Which improvements come back at resale in this county, and which ones are for you rather than for the buyer.
First episode
Know when
it goes live.
One email when the first episode publishes. Not a newsletter, not a drip campaign, and your address does not go anywhere else.
If you would rather just talk to a person about your own situation, that is what the phone is for.